Heineken Birrette

2022 - Bergamo, Italy
A new way to experience beer festivals. By Heineken.


Heineken Birrette is revolutionizing beer festivals with a relaxed and informal atmosphere on a beautiful lawn. Come to make new friends, enjoy great moments, and be part of this exciting new chapter in the history of beer festivals, brought to you by the leading beer brand, Heineken. Get ready for the ultimate relaxation experience!

We provided:

Heineken birrette needed a strong brand to challenge classical Italian beer festivals, we as brandblock provided initial brand strategy, logo and identity design.
Providing templates for the following events and brand developments.

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