NIKITA
New Season. New Vision. Same Place. New Land.
The client
NikitaHistoric Grumello del Monte club, thirty-five years in, filling with up to 7,000 people a night from across Lombardy.Nikita has been the club in Bergamo for thirty-five years. Thousands arrive every weekend from Milan and Brescia, and a whole province grew up inside it. Triangle Corporation brought us in to art direct what comes next: a new identity for the Land of Nikita, built to outlive the season it launched in.
Evolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
New Season. New Vision. Same Place. New Land.
The client
NikitaHistoric Grumello del Monte club, thirty-five years in, filling with up to 7,000 people a night from across Lombardy.Nikita has been the club in Bergamo for thirty-five years.
Thousands arrive every weekend from Milan and Brescia, and a whole province grew up inside it. Triangle Corporation brought us in to art direct what comes next: a new identity for the Land of Nikita, built to outlive the season it launched in.
Evolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
New Season. New Vision. Same Place. New Land.
Nikita has been the club in Bergamo for thirty-five years. Thousands arrive every weekend from Milan and Brescia, and a whole province grew up inside it. Triangle Corporation brought us in to art direct what comes next: a new identity for the Land of Nikita, built to outlive the season it launched in.
The client
NikitaHistoric Grumello del Monte club, thirty-five years in, filling with up to 7,000 people a night from across Lombardy.Evolution services
- Brand FoundationsStrategy, positioning and a complete identity system. The brand built from the ground up.
Generations grown up in one club.
Nikita has been the club in Bergamo for thirty-five years. Every weekend it fills with people who came for the first time at seventeen, and with the generation that came after them. It pulls from Milan and Brescia. Up to 7,000 in a night. You do not build something like that. You inherit it.
Generations grown up in one club.
Nikita has been the club in Bergamo for thirty-five years. Every weekend it fills with people who came for the first time at seventeen, and with the generation that came after them. It pulls from Milan and Brescia. Up to 7,000 in a night. You do not build something like that. You inherit it.
Move it forward without breaking what people remember.
Triangle Corporation, Nikita's agency of record, brought us in for art direction and for the vision of what the brand becomes next. The brief had two halves that pull against each other: reach an audience older than the one already in the room, and do it without losing the name a whole province has been saying since they were teenagers.
Legacy is an asset right up until it becomes a cage.
Move it forward without breaking what people remember.
Triangle Corporation, Nikita's agency of record, brought us in for art direction and for the vision of what the brand becomes next. The brief had two halves that pull against each other: reach an audience older than the one already in the room, and do it without losing the name a whole province has been saying since they were teenagers.
Legacy is an asset right up until it becomes a cage.
Every season redraws the map.
The campaign said it plainly: new land, same place. Nikita is where it has always been, in the same town, on the same night of the week. What changed is everything standing on it. The identity, the motion, the club itself.
A land can be redrawn without ever moving, and that gave the brand somewhere to go after the launch instead of a look that expires with it. The name had to survive the practical test too, so we solved it with Triangle against domains and availability until we had something original enough to own. It lives at nikita.land.
Every season redraws the map.
The campaign said it plainly: new land, same place. Nikita is where it has always been, in the same town, on the same night of the week. What changed is everything standing on it. The identity, the motion, the club itself.
A land can be redrawn without ever moving, and that gave the brand somewhere to go after the launch instead of a look that expires with it. The name had to survive the practical test too, so we solved it with Triangle against domains and availability until we had something original enough to own. It lives at nikita.land.
Built to hold a season, and the one after it.
Typography, imagery and composition carry the identity, with a motion system built alongside so the brand behaves the same way on a screen inside the club as it does on a phone.
We handed over the system and the directions for running it: what holds constant, what is free to change each season, and how it lives inside the venue and out in the city.
Built to hold a season, and the one after it.
Typography, imagery and composition carry the identity, with a motion system built alongside so the brand behaves the same way on a screen inside the club as it does on a phone.
We handed over the system and the directions for running it: what holds constant, what is free to change each season, and how it lives inside the venue and out in the city.
The people behind the project
The people
behind the
project
Marco Gabanelli
Creative Direction
Alberto Brilli
Brand Identity
Liana Bonanno
Motion Design
Triangle Corporation
Agency of Record & Naming
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