→less bureaucracy and more building. KICK START YOUR ESTONIAN COMPANY.

The Challenge
For many entrepreneurs, starting a company in Europe means months of paperwork, lawyers, and uncertainty. Even with Estonia’s digital system, the promise of “easy business” often gets lost in technical language and generic service providers. Easy Business in Estonia needed a brand that clearly expressed one idea: a place where entrepreneurs can finally be entrepreneurs again.

‍Our Approach
We started by listening to frustrated founders. The ones stuck between good ideas and bad bureaucracy. Their stories revealed a recurring pattern: energy spent on forms and calls instead of products and customers.
From there, we built a strategic foundation around a core mindset: freedom to build. Estonia’s fully digital ecosystem, its pro-startup tax system, and its ranking at the top of global tax competitiveness indexes became proof points in a bigger narrative about possibility.

‍The Solution
We shaped a brand that feels alive, human, and unmistakably Estonian, without losing the authority of a professional consultancy. The verbal identity focuses on clarity and empathy: less legal jargon, more guidance and confidence. Messages like “where entrepreneurs become entrepreneurs” and “give your ideas the space to grow” turn an administrative process into an invitation to build.

Visually, we took cues from Estonian culture and landscape, combining a cool, digital aesthetic with warm human details. A bold logotype, a flexible graphic system, and distinctive color combinations give Easy Business in Estonia a recognisable presence across web, social, and launch materials. Rooted in Estonia, designed for global founders.