→CYCLING 1322KM IN 4 DAYS TO RAISE FOUNDS FOR PEOPLE AFFECTED BY PARKINSON'S
A bold identity for a bold mission. Supporting explorer Emiliano Fava in a 1322 km cycling challenge to raise funds for people living with Parkinson’s. We saw emotion and love into his eyes, and we decided to do our yearly pro-bono project to help him realize his goal and contribute to helping people affected by parkinson's to get better cures.
The Challenge
While volunteering at the European Parkinson Centre, Emiliano saw a painful truth: many couldn’t afford the therapies that could change their lives. He also understood something deeper—how vital even the smallest movement is in managing the disease. So he set a goal: to cycle across Iceland in just 4 days, turning motion into meaning.
Our Approach
We knew this wasn’t just about a sport challenge—it was about visibility, empathy, and energy. The brand needed to express two types of movement: the epic and the intimate. We built a concept rooted in contrast: big gestures and small steps. Intensity and play. Struggle and hope.
The Solution
We designed a visual identity that captures the emotional power of movement:
• Bold, dynamic colors, with a bright orange inspired by the European Parkinson Centre.
• Playful, human-centered visuals to keep the tone hopeful and relatable.
The Outcome
The brand helped amplify Emiliano’s mission and gave a professional, memorable face to the cause. It’s a reminder that branding can do more than sell, it can support, inspire, and give visibility to those who need it most.We’ve done our part. Now: good luck, Emiliano.
Naming
Logo Design
Visual Identity
Graphic Design
MARCO GABANELLI
MARCO GABANELLI
NICOLA PEZZOTTI
LIANA BONANNO