The Challenge
While volunteering at the European Parkinson Centre, Emiliano saw a painful truth: many couldn’t afford the therapies that could change their lives. He also understood something deeper—how vital even the smallest movement is in managing the disease. So he set a goal: to cycle across Iceland in just 4 days, turning motion into meaning.
Our Approach
We knew this wasn’t just about a sport challenge—it was about visibility, empathy, and energy. The brand needed to express two types of movement: the epic and the intimate. We built a concept rooted in contrast: big gestures and small steps. Intensity and play. Struggle and hope.
The Solution
We designed a visual identity that captures the emotional power of movement:
• Bold, dynamic colors, with a bright orange inspired by the European Parkinson Centre.
• Playful, human-centered visuals to keep the tone hopeful and relatable.
The Outcome
The brand helped amplify Emiliano’s mission and gave a professional, memorable face to the cause. It’s a reminder that branding can do more than sell, it can support, inspire, and give visibility to those who need it most.We’ve done our part. Now: good luck, Emiliano.